According to the Interactive Advertising Bureau (IAB), that is exactly what their study suggests.
The study, which focused on FMCG brands Heinz, Kettle and Twinings that analyzed 4,500 responses, four out of five consumers would be more inclined to buy a brand after being exposed to their social media, with 83 percent happy to try the product in such circumstances. For law firms this can translate to inquiries about your attorneys and how they may be able to help the prospective client.
The IAB to estimated that for every £1 spent ($1.30 U.S.) on social media as much as £3.34 ($4.35 U.S.) could be generated.
As this study shows, social media marketing can be a valuable tool to attract new clients for law firms. Through relevant and timely content, law firm marketing departments can create an emotional connection and develop conversations with prospective clients. It can entice your followers to recommend your law firm to their loved ones and convert them to your law firm website or social pages to inquire about your attorneys.