Rene Perras...... Le Buzz : News : Internet Marketers Brace for FTC’s ‘Do Not Track’ Program says Rene Perras

Internet Marketers Brace for FTC’s ‘Do Not Track’ Program says Rene Perras

Law firm marketing consultant Rene Perras predicts how the controversial "Do not Track" program will affect Internet marketing and online advertising.

Internet marketing may be impacted by do not track proposal.  Internet marketing
Internet Marketers Brace for FTC’s ‘Do Not Track’ Program says Rene Perras

// West Palm Beach, FL, USA // Rene Perras...... Le Buzz // Rene Perras
Internet Marketing News: The online advertising and marketing industry may get their world rocked by a universal Do Not Track mechanism, which was proposed by the Federal Trade Commission (FTC) on Wednesday, December 15. The proposed privacy system could revolutionize the online advertising and marketing industry, and potentially put billions in revenue in limbo, leaving marketers anxiously waiting to see what’s next.

The controversial Do Not Track proposal would essentially enable consumers to opt out of being “spied on,” while they are surfing the World Wide Web. The privacy program functionality is designed to be built into Web browsers like Internet Explorer, Safari, Firefox and Google Chrome, where consumers can check a box, which would require their browser to alert every webpage they visit to refrain from tracking their web behavior through the use of cookies.

"Consumers have a right to know what information is gathered about them, how it is used and whether it is gathered at all," says John M. Simpson, spokesman for the advocacy group Consumer Watchdog.

But, opponents of the Do Not Track program assert this plan would hurt the expanding online advertising and marketing industry, which could put at risk $300 billion of economic activity, considering that display ads, video ads and animation ads rely heavily on Internet tracking.

If the Do Not Track plan is approved and implemented, the repercussions for the online ad industry could be catastrophic. Research firm eMarketer predicted, the plan “could negatively affect a $25.8 billion-a-year advertising and marketing industry that’s expected to swell to $40.5 billion by 2014.”

Internet marketers rely on the tracking systems to help tailor their messages to specific groups of customers across the Web. A 2009 Interactive Advertising Bureau (IAB) study revealed, “An estimated 80% of online ad campaigns use some form of ‘behavioral targeting’ technology.”

Whether or not the Do Not Track plan goes into the effect, the marketing team at CEPAC, knows how to increase leads for law firms. For more information on effective marketing for law firms, attorney private label newsrooms or any other available Internet marketing programs for lawyers contact Rene Perras.


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